7 parts. That's it.

What is the key concept?
Each part must entice the reader to read the next.

This is how a sales copy is structured:

Pretitle-Title/Subject line-Subtitle/Lead:

The "Pretitle-Title/Subject line" package it's where you can disgustingly win or incredibly fail to get the reader's attention, so you should spend a lot of time getting it right. It's the hook, so it has to be specific (not to much, create curiosity attracting the right people), persuasive and effectively. I talked about it here.

The lead closes the gap between the title and your offer. You create more curiosity. You won't immediately talk about your product (for example),  but you will fuel the flame of curiosity in the reader talking about what your product is not.

After that, you start to create a connection: AIDA, PAS, BAB, Storytelling... Use what you feel best with.

PAS:

The PAS formula (the best in my opinion) is perfect for hot audience (who knows you and your solution/product/service), lukewarm audience (who knows what type of solution/product/service you offer but doesn't know you) and cold audience (who doesn't know even that their problem can be solved).

• P(roblem):

You simply start to talk about their problems. You can do it with a question, or a bold statement, or with negative future pacing (it depends by your audience).

• A(gitate):

You twist the knife in the wound. You have to make the reader feel pressure, urgency and fear. You have to put him in a position where he urgently needs a solution.

• S(olution):

Here you have to make sure that the customer perceives you as The Messiah in your field, the brightest torch in a huge, dark cave. Congratulations! You just earned his trust!

Bullet points:

It's funny how they're definitely the game changer for your sales copies, but they've pretty much been forgotten despite being with us for... how long, forever?
We will delve deeper on bullet points on the next article.

Now, the question is: How to use bullet points properly?
It’s a simple scheme: feature+advantage+meaning for your customer.

How to seize it? You talk about the benefit that the costumer will gets, then you justify it talking briefly about the feature that bring that benefit and, in the end, you apply the benefit in the private life of your costumer, so he understands that your product is important for him.

The ideal is an odd number between 3 and 9, but personally I advise you to make 3 or at most 5. As you obviously know, 3 is the perfect number.

How do you connect them to the client's life in meaning? The answer is one word: brainstorming.
Just search until you find something, or until your head explodes!

Proofs:

Here you respond to the "Why should I believe you?", "Why you?" questions.
Here is the only part of the text where you BRIEFLY talk about yourself and your qualifications. Use testimonials, cases studies, statistics, quotes, literally everything you have that qualifies you.
A little advice: to excel in this part, you should add some pictures of testimonials, review, cases studies, results that you have achieved with your clients, etc., and than briefly talk about these and about you.

Bonus:

In this part you have to add value to the offer by offering something free, complimentary. You have to make your customer feel like he bought 20 dollars with 50 cents.
Another little advice: to excel in the "Bonus" part eliminating your competitors, take your their UPS (Unique Selling Proposition) and turn it into a free bonus with your offer.

Guarantees:

Here you don't just create a 30-day money back guarantee, you season it. The customer must feel safe.
Plus, you could also add a summary of all the benefits he or she will get.
Eliminate the risks.

CTA:

Here you just call to action your customer with enthusiasm. Nothing more easy.

Conclusions:

Crafting persuasive sales copy is both an art and a science, essential for capturing and retaining audience attention.

From compelling titles and bullet points to leveraging social proofs and bonuses, each element plays a vital role in driving conversions.

By mastering these strategies you can create compelling sales messages that resonate and motivate action.

Start implementing these tactics today to enhance your sales efforts and achieve greater success in engaging your audience effectively!

Happy writing!

Exclusive Strategies Reserved for Our Clients

Foundations are crucial, but we understand that every business has unique needs. Working with us, you go beyond the basics. You're seeking extraordinary results in copywriting and a significant boost in sales? Reach out to us, and discover the advanced techniques we reserve exclusively for our clients.